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Makeup must-haves 2023
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items Makeup is a form of self-expression, and everyone's must-haves may differ based on individual preferences and needs. Building a versatile makeup collection with these essential products can provide a great foundation for creating a variety of makeup ...
Sections
8
Foundation
Blush
Primer
Mascara
Concealer
Eyebrows products
Foundation
The 10 Best Sweat-Proof Foundations That Hold Strong Even on the Hottest Days
A 16-hour, skin-true, undertone-correct formula designed to look as good as it feels—delivering a natural matte, real-skin finish that’s comfortable, breathable, and weightless.
Skin Long-Wear Weightless Foundation SPF 15
A long-lasting, weightless, hybrid skincare-foundation—Charlotte’s secret to a flawless, poreless-looking, confident complexion. Coverage: Full | Shade Range: 44 | Finish: Matte | Size: 1 fl. oz | Cruelty-Free: Yes
Airbrush Flawless Longwear Foundation
A waterproof foundation that lasts for 36 hours with medium-to-full buildable coverage and a satin finish. Coverage: Medium to full | Shade Range: 24 | Finish: Satin | Size: 1 fl. oz | Cruelty-Free: No
Pro Longwear Nourishing Waterproof Foundation
An oil-free makeup that helps you stay matte all day. Coverage: Medium | Shade Range: 20 | Finish: Matte | Size: 1 fl. oz | Cruelty-Free: Yes
Stay-Matte Oil-Free Makeup Foundation
A full-coverage, waterproof foundation that provides a velvety-matte finish and up to 24 hours of wear. Coverage: Full | Shade Range: 40 | Finish: Matte | Size: 1 fl. oz | Cruelty-Free: No
Matte Velvet Skin Full Coverage Foundation
A full coverage, natural matte foundation with sweat and water-proof longwear. Now ultra-breathable and packed with skin-loving ingredients. Coverage: Full | Shade Range: 50 | Finish: Matte | Size: 1 fl. oz | Cruelty-Free: No
Teint Idole Ultra 24H Long Wear Matte Foundation
A weightless, non-comedogenic tinted serum that plumps and smooths while delivering a sheer, skin-like finish. Coverage: Light | Shade Range: 14 | Finish: Radiant | Size: 1 fl. oz | Cruelty-Free: Yes
Skin Enhance Non-Comedogenic Skin Tint Serum Foundation
NARS Pure Radiant Tinted Moisturizer is a lightweight tinted moisturizer that hydrates and smooths skin, with brightening Vitamin C and protective SPF 30. Coverage: Light | Shade Range: 16 | Finish: Radiant | Size: 1.9 fl. oz | Cruelty-Free: No
Pure Radiant Tinted Moisturizer SPF 30 - NARS
A 24-hour liquid foundation with a flawless, natural, matte finish that unifies uneven skin tone and covers imperfections with buildable coverage. Coverage: Full | Shade Range: 56 | Finish: Matte | Size: 1 fl. oz | Cruelty-Free: No
Double Wear Stay-in-Place Foundation
The foundation is designed to have a lightweight and breathable formula, providing comfortable wear without feeling heavy or cakey on the skin.
Liquid Touch Weightless Foundation
Blush
Whether you prefer pigmented liquids, classic powders or swipe-and-go creams, there's a blush out there for your skin type, tone and budget.
A hybrid cream-to-powder blush, with hyaluronic acid and vitamin C, that delivers a buildable wash of color for cheeks and lips.
Bounce™ Liquid Whip Cream Blush
A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.
Soft Pinch Liquid Blush
A hydrating gel blush with a creamy, blendable formula that gives skin a healthy flush of seamless color.
Dew Blush Liquid Cheek Blush
A highly pigmented matte, liquid blush for a fresh, flushed look to revive your complexion. Inspired by Charlotte’s best-selling beauty light wands, dot and blend to apply.
Matte Beauty Blush Wand
An easy swish-and-pop powder blush duo. This powder blush from Charlotte Tilbury contains light-reflecting pigments for a subtle sheen.
Cheek To Chic Blush
Baked on Italian terracotta tiles, Milani's formula packs a punch with its luminous powder formula.
Baked Blush - Milani
Award-winning pressed powder blush delivers a weightless, natural rush of color to the cheeks – available in matte, satin, and shimmer finishes.
Nars Blush
Putty blush is a lightweight but buildable putty-to-powder blush that blends seamlessly into skin for all-day wear and transforms into a semi-matte powder finish.
e.l.f. Putty Blush
A multitasking tinted balm for ultra-glowing lips and cheeks—minus the cakiness and harsh lines.
BeachPlease Lip + Cheek Cream Blush
Primer
At its core, a primer should help prep the skin to receive your complexion products and help make your makeup last longer
Poreless Putty Primer is your secret weapon to a flawless face. When applied prior to your makeup, this base will give your face a baby-like finish - filling in pores, imperfections, and wrinkles. The primer preps your face with a smoothing layer und...
e.l.f. Poreless Putty Primer
The L'Oreal Paris Prime Lab Pore Minimizer Primer is ideal for oily skin—the water-based cream formula has an acid complex of salicylic acid and lipohydroxy acid (LHA), which regulates shine throughout the day.
L'Oréal Paris Prime Lab 24H Pore Minimizer Foundation Primer
The Bobbi Brown Vitamin Enriched Face Base is a dual product, acting as a primer and moisturizer in one. It comes in three sizes—mini, regular, and value—so you can stock up for the season or take it on your next vacation.
Vitamin Enriched Face Base Priming Moisturizer
The Tatcha Featherweight Protective Primer is an outstanding choice for mature skin thanks to its lightweight feel and line-smoothing properties. Its formula is a liquid iteration of the best-selling SilkCanvas Cream, which has a silk blend that diff...
The Liquid Silk Canvas: Featherweight Protective Primer
While other pore-filling primers can feel heavy on the skin, this formula is weightless. And, even with the matte finish, vitamin E keeps the skin nourished and hydrated, never dry or tight.
NYX Professional Makeup Pore Filler Primer
A clean, silicone-free dewy makeup primer with hyaluronic acid that grips makeup for up to 12 hours and hydrates skin to prevent meltdown and caking.
Hydro Grip Hydrating Makeup Primer
Using encapsulated beta hydroxy acid and strawberry enzymes, this serum and makeup primer helps to improve the appearance of pores while also offering a matte finish. It also works to reduce excess shine for up to eight hours, and can be worn under m...
Strawberry BHA Pore-Smooth Blur Drops
A hydrating, cushiony gel primer that blurs the look of pores and fine lines, boosts and extends makeup wear, and helps fight shine all day. Because this primer uses a silicone base, we recommend combining it with silicone-based cosmetics.
Pore Diffusing Primer - Always an Optimist Collection
Mascara
Mascara is used to define the lashes and make them appear thicker, longer, and more pigmented. It can also help to separate the lashes and condition them if the mascara has nourishing ingredients in the formula.
A conditioning mascara with a formula that thickens, lengthens, and locks in curl for dramatic lashes with extreme volume.
Better Than Sex Volumizing & Lengthening Mascara
A mind-blowing waterproof mascara that features a formula that thickens, lengthens, and curls for extreme volume and dramatic lashes.
Better Than Sex Volumizing & Lengthening Waterproof Mascara
A clump-proof, flake-proof, smudge-proof mascara formula that lasts up to 24 hours for big, bold, uninhibited volume.
COVERGIRL - Exhibitionist Uncensored Mascara
An up to 24 hour flake-free, smudgeproof, long-wearing tubing mascara that is clinically shown to visibly volumize, lengthen, and curl.
tartelette™ tubing mascara
Created to provide length and volume, it features a unique double-sided paddle brush that works to load and comb product onto the lashes while giving them a lift. It’s also smudge-proof and humidity-proof, making it a fitting choice if you’re traveli...
Pillow Talk Push Up Lashes Volumizing & Lengthening Mascara
Lash Paradise Mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.
L'Oreal Paris Voluminous Lash Paradise Mascara
A clean, award-winning, cult-favorite mascara that lifts, lengthens, holds curl, and separates with precision.
Limitless Lash Lengthening Clean Mascara
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.
Roller Lash Curling & Lifting Mascara
With this formula, less is more as it builds up very quickly and can create some minor clumping. However, after cleaning it up a bit, we love that it makes the lashes look defined and curled. And best of all, it remains totally flake-free as you wear...
Perfect Strokes Universal Volumizing Mascara
Concealer
Concealer is essential for covering blemishes, dark circles, and any areas that need extra coverage.
Dubbed the best by makeup artists and beauty fanatics alike, the award-winning formula does everything from contouring and highlighting to color-correcting.
Radiant Creamy Concealer
NYX Professional Makeup Hi Definition Photo Concealer Wand does it all - from concealing acne, dark spots & under eye circles to removing redness from skin.
HD Concealer Wand Medium Coverage Under Eye Concealer - NYX
Bestselling, full-coverage concealer with up to 16 hours of crease-proof wear. It also contains shea and mango butter which gives it a hydrating finish on the skin. Best of all, it’s vegan, cruelty free and dermatologist tested. If you are sensitive ...
Shape Tape™ Concealer
A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.
Liquid Touch Brightening Concealer
It is an expensive purchase but if you can find your true shade, we think it’s worthy of the investment.
Sublime Perfection Concealer
The texture is super lightweight, and the coverage is virtually undetectable on the skin
Revealer Super Creamy + Brightening Concealer and Daytime Eye Cream
Not only does it work well for under-eye bags, but it's also highly effective for red spots and hyperpigmentation
Born This Way Super Coverage Multi-Use Longwear Concealer
Eyebrows products
Eyebrows frame the face, and filling them in with an eyebrow pencil or gel can add definition and structure to the overall look.
A smudge-free, waterproof pomade formula that performs as an all-in-one brow product.
DIPBROW® Waterproof, Smudge Proof Brow Pomade
An ultra-slim, retractable pencil for precise detailing and creating hair-like strokes.
Brow Wiz® Ultra-Slim Precision Brow Pencil
For brilliant brows on a budget, it’s got to be e.l.f. This dual-end crayon and spoolie can be used to define and fill each arch, either subtly or for a more glam effect.
e.l.f. Instant Lift Brow Pencil, Dual-Ended Precision Eyebrow Pencil For Defining & Shaping Brows, Neutral Brown
A highly-pigmented brow gel with a long-lasting, waterproof formula for creating fuller-looking, defined brows—like DIPBROW® Pomade in a gel form.
DIPBROW® Gel
We love that it's affordable, comes in clear and tinted options, has a precise spoolie for easy application, and sets the brows sans a crunchy finish.
NYX PROFESSIONAL MAKEUP, The Brow Glue,
Goof Proof Brow Pencil easily fills and shapes brows with its up-to-12-hour, waterproof formula and custom tip. Precisely, My Brow Pencil draws natural-looking, hair-like strokes with its ultra-fine tip and up-to-12-hour smudge-proof formula. For ful...
Great Brow Basics Pencil & Gel Set
Eyeliner
A dual-ended liquid liner combining the effortless application of stila‘s original liquid liner with the fine precision of a micro tip.
Stay All Day® Dual-Ended Waterproof Liquid Eye Liner
The small brush tip applicator makes creating precise definition easy and, and it provides full pigmentation in just one swipe. It glides on effortlessly, dries down almost instantly, and remains smudge-proof as you wear it.
Tattoo Liner Vegan Waterproof Liquid Eyeliner
The extra-fine brush tip precisely applies the perfect amount of rich black color to your lash line without tugging or skipping. Whether you want to create a thin, fresh line or bold dramatic cat eyes, the budge-proof formula will stay put for a long...
e.l.f. Liquid Eyeliner
A cutting-edge liquid eyeliner that’s the easiest you’ll ever use, created to produce a sharp, fluid, smudge-proof line every time.
Better Than Sex Easy Glide Waterproof Liquid Eyeliner
Setting spray
Suitable for all skin types, the non-irritating formula plays well over other products, delivering an invisible finish and a natural-looking glow that makes your makeup pop. What's more, it keeps your glam looking fresh for up to 16 hours.
All Nighter Waterproof Makeup Setting Spray
Makeup application can be tricky with dry skin, but this multipurpose mist from Anastasia Beverly Hills offers a simple solution. Dewy Set can be used as a first step to prep your skin, then spritzed on again to set your makeup and refresh it through...
Dewy Set Setting Spray
A lightweight mist of water packed with vitamins and minerals, infused with a blend of green tea, chamomile and cucumber to gently soothe and refresh the skin.
Prep + Prime Fix+